Looking for email inspiration or ideas? Check out these real life examples from Higher Ed and Corporate partners →
Be clear about the 'what' and 'why'
Clearly answer these questions in your communications:
What is Motivote? Tips for talking about Motivote →
Why is your organization offering Motivote as a resource?
How does your initiative align with your broader organizational culture and goals?
Who should recipients contact if they have questions about your initiative?
Use 'time-bound' calls-to-action and incentives
Clear deadlines — and incentives to meet those deadlines — help people overcome procrastination tendencies and engage with your portal sooner rather than later.
Consider adding a "time-bound" incentive to promote action:
The first N people to activate their Motivote accounts earn X
Everyone who checks their registration status on Motivote by midnight tonight enters into a drawing to win Y
The team that completes Motivote actions the fastest wins Z
It's easy to track winners in the Admin Portal, using timestamps in user activity logs. Our team can also pull a report for you — just tell us your target metrics!
Keep in simple and straightforward
Drive conversion by minimizing what you're asking readers to do.
Provide a single call-to-action up top rather than a long list of items, which could dilute focus from the task you want to encourage. Examples of calls-to-action:
Joining your Motivote team
Looking up your next election
Checking your registration status
Suggestions for clear calls-to-action:
Include buttons or hyperlinks to specific tabs or actions on your Motivote portal within the body of your email.
If using incentives, use the top of the email to highlight the reward and build excitement. Further down, spell out the rules and details.
Consider an "FAQs" section or external link to provide supplementary information, like details on Motivote, without making your email too long.
Consider the messenger
Who are your community members most accustomed to hearing from? Which office or leader would typically share about a new program, campaign or resource?
This might make sense coming from top-level leadership for some communities; for others, maybe it's someone at more of a peer level. You might also consider multiple touchpoints from different messengers to see where you get the most engagement.
Customize where possible
If your audience spans different states and you know where recipients are based, consider adding content about specific issues or races in those states.
This helps "make the case" for participation. For example, if a state has a Gubernatorial race, that has a huge impact on all residents and could be highlighted.
With Motivote Teams' feature, you can share team-specific links to different segments.