Intro
This guide describes the email and text communications that are built into Motivote, related to users upcoming elections and action progress. Want to send custom email or text messages to users? Learn about options for Custom Broadcast Messaging.
Messaging Overview
Motivote automatically sends occasional email and text messages that are branded for your organization. Messages are dynamic and personalized to each user, based on the user's next election and progress through the vote-readiness journey.
Examples of messages a user may receive include:
The deadline to register in your upcoming election is next week and you're not registered at your current address - here's what to do
The deadline to request your absentee ballot is coming up in 5 days and you haven't confirmed that you requested it - here's how to do it
Your plan to vote is tomorrow - here's where to go and what to bring
Users are automatically opted into email reminders upon creating an account and can earn Motivote points by opting into text reminders. They can change their settings at any time. Starting in Fall 2024, organizations that use Slack for internal communications will optionally be able to turn on reminder campaigns through this channel as well.
Organizational Branding
Communications are visually branded for your organization or initiative. This includes: header, logo, and brand color for buttons and hyperlinks.
The greeting and closing of the message will include your dashboard name, such as “This is [ORG] on Motivote reaching out with a reminder…”
Personalization & Segmentation
Messages are dynamic and personalized to each user, based on the user's next election and progress through the vote-readiness journey.
This means all of your users will receive different messages on different timelines. For example, users are reminded to request their absentee ballot starting ~15 days out from their state deadline; in some states, the ballot request deadline is much earlier than in other states. There is no single calendar of messages.
Permissions & Settings
User-Level Settings
Users will automatically be opted into receiving emails upon creating their account.
Users can choose to provide their phone number in order to receive SMS; they use a 4-digit confirmation code to verify their number.
Users can change communication preferences at any time via their Settings page.
Dashboard-Wide Settings
On an organizational level, our built-in campaigns can be turned off if you prefer your users not receive them. Upon request, you may be able alter the timing based on logistics such as calendar year timing (ie. avoiding holiday/break periods).
Message Campaigns
Election Action Campaigns
Your Next Election | Goes to users when they have a new election based on the registration address saved in Motivote. Sent ~4-6 weeks out from Election Day. For existing users only. |
Select Voting Method | Goes to users who have an upcoming election but have not completed “Select Voting Method." For new and existing users. |
Make Plan to Vote | Goes to users who have selected a voting method but not yet made a plan to vote, based on on their method: |
Check Registration Status/Get Registered | Goes to users who have not completed “Check Registration Status” or “Get Registered” Action. Sent starting ~15 days from state’s regular registration deadline. |
Request Absentee Ballot | Goes to users who have selected Absentee/Mail as their voting method but have not completed “Request Ballot” Action. Sent starting ~15 days from state’s regular ballot request deadline. |
‘Day Before” Voting Plan Reminder | Goes to users who have completed “Make a Plan to Vote Action.” Sent the day before their planned voting day. Includes prompt to share ‘I Voted’ selfie. |
Other Campaigns
Email Confirmation | Goes to new users immediately after creating account. While you can use Motivote without confirming your email, we block some features: Invites, Create Team, Prizes. N/A for SSO users. |
SMS Confirmation | Goes to users after completing the Sign Up for SMS Reminders Action. Users get a series of 2 text messages: The first asks them to enter a code we send them, which confirms it is their phone number. The second thanks them for signing up for reminders and suggests a next action. |
Add Address | Goes to users who have created an account but not completed “Find Next Election” Action. Sent starting a few days after signing up. |